HOW TO CARE FOR PRETTY MAFIA RAW HAIR: Keep Your Hair Looking Just As Good As The Day It Arrived

You spent your money on quality. Raw hair is not your average hair off a shelf. It is unprocessed, uncoated, and sourced in its most natural state, which means it moves and breathes just like the hair growing out of your scalp. That is exactly why you love it. But that also means you have to show up for it. The good news? Once you know how to care for it, your hair will last you years. Let us get into it.

The Basics Every Raw Hair Girl Needs To Know

Wash It Before You Install It
Do not skip this step no matter how excited you are. Dry hair sheds. Washing your hair before install activates the strands and sets everything up the right way. This one step alone will completely change your experience.

Always Detangle From Ends To Roots
Start at the bottom and slowly work your way up. Never drag a brush or comb straight from the root down. Raw hair deserves patience and it will reward you for it.

Use Sulfate Free Shampoo Only
Your everyday shampoo is not the one for this. Sulfates strip the hair of moisture and break down the cuticle over time. Always reach for a gentle sulfate free formula every single time you wash.

Deep Condition After Every Wash
Raw hair craves moisture. After every wash, apply a deep conditioner and let it sit for at least 15 to 30 minutes before rinsing. Do not rush this part. Moisture is the foundation of everything.

Wrap It Up Every Night
You would not go to sleep with your natural hair loose and unprotected. Same rules apply here. Braid it down or wrap it up every single night. Protect what you paid for.

Heat Protectant Is Not Optional
Raw hair reacts to heat exactly the way your natural hair does. Before you touch it with any hot tool, apply your heat protectant. Every time. No exceptions.

Our signature product. 613 Blonde Hair: She Is Gorgeous But She Requires More From You

Here is what you need to understand about 613. That bright, beautiful blonde is the most lifted shade we carry. Even in raw hair, achieving that level of color means the cuticle is more open than darker textures. That makes 613 more delicate, more sensitive, and yes, higher maintenance. She is absolutely worth it. You just have to treat her like it.

Your Shampoo Choice Is Everything For 613
This is not the place to grab whatever is sitting in your shower. For 613 you need a shampoo that is both sulfate free and silicone free. Sulfates will strip the color and moisture right out of the strand. Silicone builds up on the hair over time and blocks moisture from ever penetrating back in. Also stay far away from clarifying shampoos, volumizing shampoos, and anything with alcohol sitting high on the ingredient list. All of that is too harsh for 613 and will leave her dry, dull, and shedding before you know it.

Tone Her Regularly
Blonde hair goes brassy over time and that is just the reality. Stay ahead of it by using a purple or blue toning shampoo regularly. Keep her looking like the investment she is.

Deep Condition Every Single Week Without Fail
Blonde hair dries out faster than any other shade. Weekly deep conditioning is not a suggestion for 613. It is the standard. Keep her moisturized and she will keep turning heads.

Lower Your Heat Settings
613 is more sensitive to heat than darker hair. Keep your flat irons and wands at or below 350 degrees Fahrenheit. She does not need all that extra heat to look good.

Protect Her Before Getting In The Water
Chlorine and saltwater will damage 613 quickly. Before you get in a pool or the ocean, put her in a protective style or wear a swim cap. Do not let a swim session undo everything you have been working to maintain.

Seal Your Ends After Every Wash
Finish every wash day by sealing your ends with a lightweight oil. Lock in moisture and keeps the ends from drying out between washes.

If She Is Shedding, Check Her Moisture First
Shedding is almost always a moisture issue. If your 613 is coming out more than it should, wash her, condition her deeply, and watch the difference. Dry hair sheds. Moisturized hair does not. It is that simple.

We Start Clean So You Can Too

Before your order hits your door, every bundle gets a light shampoo from us. Go ahead and do your full wash upon arrival and get it ready for install.

Take care of your hair and your hair will take care of you. That is the standard we hold and the standard we expect you to hold too.