Let’s clear the air — not all “human hair” is created equal. Some brands are out here selling recycled wigs and calling it “virgin.” That’s not how Pretty Mafia rolls.
We don’t do watered-down hair. We do raw, real, direct-sourced. No fluff, no middlemen, no shortcuts.
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What is Raw Hair?
Raw hair means the hair is unprocessed and untouched — straight from the donor. No chemicals, no steaming, no silicone coating. The cuticles are intact, all running the same way, keeping the hair strong and natural.
Raw hair behaves like your own hair — it holds styles longer, takes color better, and lasts up to 1–3 years if you treat it right.
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What is Virgin Hair?
“Virgin hair” sounds good, but it’s often a marketing term used loosely.
Virgin hair can be processed — steamed to create waves or curls, sometimes mixed with other hair types or synthetic fibers. It often doesn’t come from a single donor, so the texture can be inconsistent.
That means less longevity and a higher chance of tangling or shedding.
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How Other Brands Confuse You
Here’s the playbook most brands follow:
• Call their product “100% human hair” when it’s actually blended
• Use “virgin” to trick you into thinking it’s pure
• Source from factories or middlemen instead of direct donors
• Sell repackaged hair as “new” — but it’s recycled and processed
Pretty Mafia doesn’t play that game. We keep it 100% raw and real, always.
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Why Pretty Mafia Only Sells Raw
We source our hair direct — no vendors, no third-party mix-ins. That’s how we guarantee consistent texture, durability, and that unapologetically flawless look.
Our bundles, wigs, and closures come straight from trusted donors, handled by our team to keep every strand real.
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How to Tell If Hair is Really Raw
Don’t get fooled:
• Smell it: Raw hair doesn’t have a chemical or plastic scent
• Check the cuticles: They should all point one way
• Feel the texture: No plastic coating or fake shine
• Test longevity: Fake hair falls apart after a couple of installs
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Ready to Stop Guessing and Start Investing in Hair That Delivers?
Browse our Raw Bundles, Closures & Wigs and move like you know better.
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